Inițiative antreprenoriale în domeniul comerțului electronic de produse specifice industriilor creative

The present paper intends to identify the main features of Romanian small entreprises entrepreneurs in online commerce some creative industry branches. Also, characteristics their businesses, view, and view several experts field, are going be described. E-commerce allowed these firms break barriers which were obliterating development, offering opportunities enter new markets, eliminate additional unnecessary costs. After a theoretical statistical analysis Romania`s situation, an European perspective, depiction concepts field (entrepreneurship, firms, industries, commerce), further focuses on applicable/ practical side domain, based qualitative research using interviews with studied field. Keywords: entrepreneurship, SMEs, electronic commerce.